ArchiveOODA Original

OODAcast: Kevin Roberts on Leadership, Decision-making, and Focused Action

Kevin Roberts has had an illustrious career spanning many industries over numerous continents including serving as Chairman and CEO of Saatchi & Saatchi, one of the world’s leading creative organizations, where he had responsibility for the effectiveness of several of the world’s leading advertising budgets including for clients Toyota and Procter & Gamble. Today, his company Red Rose Consulting counsels business leaders and employees on creative thinking, marketing, and leadership.

Kevin is the author of several best-selling books, including an OODA Top 10 Book of the Year for 2017; 64 Shots: Leadership in a Crazy World. OODA CEO, Matt Devost has given away dozens of copies of 64 Shots and it remains a personal favorite of his for the insight and inspiration it provides.

In this OODAcast, Kevin provides his perspective on leadership, creativity, decision-making, and driving focus and action to be successful in business and life.

  • Are we living in a super-VUCA world (Volatile, Uncertain, Complex, Ambiguous)?
  • How no plan survives the first 24 hours and how to engage in adaptive decision-making.
  • The role data plays in decision-making and where data falls short.
  • How leadership is about creating leaders, not great teams.
  • The role focus plays in successful entrepreneurship.
  • How to expand your frame of reference by studying other fields.
  • How insights are not insightful.
  • The link between storytelling and leadership.
  • Hacking your way into the future.
  • Managing through a crisis.
  • Who inspires Kevin today and what is he reading.

Podcast Version:


Additional Resources:

Red Rose Consulting

64 Shots Book

Quant by Quant

You Need to Tighten Your OODA Loop Around Covid-19


Matt Devost

Matt Devost

Matthew G. Devost is the CEO & Co-Founder of OODA LLC. Matt is a technologist, entrepreneur, and international security expert specializing in counterterrorism, critical infrastructure protection, intelligence, risk management and cyber-security issues. Matt co-founded the cyber security consultancy FusionX from 2010-2017. Matt was President & CEO of the Terrorism Research Center/Total Intel from 1996-2009. For a full bio, please see