Cognitive Bias and the errors in judgement they produce are seen in every aspect of human decision-making, including in the business world. Companies that have a better understanding of these cognitive biases can optimize decision making at all levels of the organization, leading to better performance in the market. Companies that ignore the impact these biases have on corporate decision-making put themselves at unnecessary risk. This post by OODA Co-Founder Bob Gourley provides personal insights into key biases as well as mitigation strategies you can put in place right now.
This content is restricted to OODA network members. Please consider this our invitation to join the network to support our analysts and researchers. Joining comes with access to extensive content and other resources designed to improve your ability to compete and win. Depending on your tier of membership, you will gain access to our member forum, member meetings and an ability to task our researchers and analysts.
This is part of a series providing insights aimed at corporate strategists seeking competitive advantage through better and more accurate decision-making. The full series is available at our special section on Decision Intelligence. Members are also invited to discuss this topic at the OODA Member Forum on Slack. Not a member? Join Today!.
OODA Loop provides actionable intelligence, analysis, and insight on global security, technology, and business issues. Our members are global leaders, technologists, and intelligence and security professionals looking to inform their decision making process to understand and navigate global risks and opportunities.
You can chose to be an OODA Loop Subscriber or an OODA Network Member. Subscribers get access to all site content, while Members get all site content plus additional Member benefits such as participation in our Monthly meetings, discounted conference attendance our Weekly Research Report, and other great benefits. Join Here.
Use OODA Loop to improve your decision making in any competitive endeavor. Explore OODA Loop
Decision Intelligence
The greatest determinant of your success will be the quality of your decisions. We examine frameworks for understanding and reducing risk while enabling opportunities. Topics include Black Swans, Gray Rhinos, Foresight, Strategy, Stratigames, Business Intelligence and Intelligent Enterprises. Leadership in the modern age is also a key topic in this domain. Explore Decision Intelligence
Disruptive/Exponential Technology
We track the rapidly changing world of technology with a focus on what leaders need to know to improve decision-making. The future of tech is being created now and we provide insights that enable optimized action based on the future of tech. We provide deep insights into Artificial Intelligence, Machine Learning, Cloud Computing, Quantum Computing, Security Technology, Space Technology. Explore Disruptive/Exponential Tech
Security and Resiliency
Security and resiliency topics include geopolitical and cyber risk, cyber conflict, cyber diplomacy, cybersecurity, nation state conflict, non-nation state conflict, global health, international crime, supply chain and terrorism. Explore Security and Resiliency
Community
The OODA community includes a broad group of decision-makers, analysts, entrepreneurs, government leaders and tech creators. Interact with and learn from your peers via online monthly meetings, OODA Salons, the OODAcast, in-person conferences and an online forum. For the most sensitive discussions interact with executive leaders via a closed Wickr channel. The community also has access to a member only video library. Explore The OODA Community
About Bob Gourley
Bob Gourley is an experienced Chief Technology Officer (CTO), Board Qualified Technical Executive (QTE), author and entrepreneur with extensive past performance in enterprise IT, corporate cybersecurity and data analytics. CTO of OODA LLC, a unique team of international experts which provide board advisory and cybersecurity consulting services. OODA publishes OODALoop.com. Bob has been an advisor to dozens of successful high tech startups and has conducted enterprise cybersecurity assessments for businesses in multiple sectors of the economy. He was a career Naval Intelligence Officer and is the former CTO of the Defense Intelligence Agency.