The greatest determinant of your success will be the quality of your decisions. We examine frameworks for understanding and reducing risk while enabling opportunities. Topics include Black Swans, Gray Rhinos, Foresight, Strategy, Stratigames, Business Intelligence and Intelligent Enterprises. Leadership in the modern age is also a key topic in this domain.

Member Discussions on Decision Intelligence

The OODA Forum is a unique place where our community can connect to dialog directly on items of common interest, as well as steer our research and reporting. Visit and ask questions and provide your insights to the community on decision intelligence, business intelligence and establishing an intelligent enterprise.

See: The OODA Forum

 

A Practitioner’s View of Corporate Intelligence

Organizations in competitive environments should continually look for ways to gain advantage over their competitors. The ability of a business to learn and translate that learning into action, at speeds faster than others, is one of the most important competitive advantages you can have. This fact of business life is why the model of success in Air to Air combat articulated by former Air Force fighter pilot John Boyd, the Observe – Orient – Decide – Act (OODA) decision loop, is so relevant in business decision-making today.

See: Practitioner’s View of Corporate Intelligence

Optimizing Corporate Intelligence

This post is part of our Intelligent Enterprise series, which providing insights aimed at corporate strategists seeking competitive advantage through better and more accurate decision-making. The first post provided foundational insights into A Practitioner’s View of Corporate Intelligence. This one dives into actionable recommendation on ways to optimize a corporate intelligence effort. It is based on a career serving large scale analytical efforts in the US Intelligence Community and in applying principles of intelligence in corporate America.

See: Optimizing Corporate Intelligence

Cognitive Bias in Decision Making

Cognitive Bias and the errors in judgement they produce are seen in every aspect of human decision-making, including in the business world. Companies that have a better understanding of these cognitive biases can optimize decision making at all levels of the organization, leading to better performance in the market. Companies that ignore the impact these biases have on corporate decision-making put themselves at unnecessary risk. This post by OODA Co-Founder Bob Gourley provides personal insights into key biases as well as mitigation strategies you can put in place right now.

See: An Executive’s Guide To Cognitive Bias in Decision Making

 

Additional Resources:

A Practitioner’s View of Corporate Intelligence

Organizations in competitive environments should continually look for ways to gain advantage over their competitors. The ability of a business to learn and translate that learning into action, at speeds faster than others, is one of the most important competitive advantages you can have. This fact of business life is why the model of success in Air to Air combat articulated by former Air Force fighter pilot John Boyd, the Observe – Orient – Decide – Act (OODA) decision loop, is so relevant in business decision-making today.

In this business model, decisions are based on observations of dynamic situations tempered with business context to drive decisions and actions. These actions should change the situation meaning new observations and new decisions and actions will follow. This all underscores the need for a good corporate intelligence program. See: A Practitioner’s View of Corporate Intelligence

Optimizing Corporate Intelligence

This post dives into actionable recommendation on ways to optimize a corporate intelligence effort. It is based on a career serving large scale analytical efforts in the US Intelligence Community and in applying principles of intelligence in corporate America. See: Optimizing Corporate Intelligence

Mental Models For Leadership In The Modern Age

The study of mental models can improve your ability to make decisions and improve business outcomes. This post reviews the mental models we recommend all business and government decision makers master, especially those who must succeed in competitive environments. See: Mental Models for Leadership In The Modern Age

An Executive’s Guide To Cognitive Bias in Decision Making

Cognitive Bias and the errors in judgement they produce are seen in every aspect of human decision-making, including in the business world. Companies that have a better understanding of these cognitive biases can optimize decision making at all levels of the organization, leading to better performance in the market. Companies that ignore the impact these biases have on corporate decision-making put themselves at unnecessary risk. This post by OODA Co-Founder Bob Gourley provides personal insights into key biases as well as mitigation strategies you can put in place right now. See: An Executive’s Guide To Cognitive Bias in Decision Making

OODA On Corporate Intelligence In The New Age

We strongly encourage every company, large or small, to set aside dedicated time to focus on ways to improve your ability to understand the nature of the significantly changed risk environment we are all operating in today, and then assess how your organizational thinking should change. As an aid to assessing your corporate sensemaking abilities, this post summarizes OODA’s research and analysis into optimizing corporate intelligence for the modern age. See: OODA On Corporate Intelligence In The New Age

Useful Standards For Corporate Intelligence

This post discusses standards in intelligence, a topic that can improve the quality of all corporate intelligence efforts and do so while reducing ambiguity in the information used to drive decisions and enhancing the ability of corporations to defend their most critical information. See: Useful Standards For Corporate Intelligence

In Business, Like In War, Data Is A Weapon

Broadly speaking, a weapon is anything that provides an advantage over an adversary. In this context, data is, and always has been, a weapon. This post, part of our Intelligent Enterprise series, focuses on how to take more proactive action in use of data as a weapon. See: Data is a Weapon

Fine Tuning Your Falsehood Detector: Time to update the models you use to screen for deception, dishonesty, corruption, fraud and falsity

The best business leaders are good at spotting falsehoods. Some joke and say the have a “bullshit detector”, but that humorous description does not do service to the way great leaders detect falsehoods. Bullshit is easy to detect. You see it and smell it and if you step in it it is your own fault. In the modern world falsehoods are far more nuanced. Now more than ever, business and government leaders need to ensure their mental models for detecting falsehood are operating in peak condition. For more see: Fine Tuning Your Falsehood Detector: Time to update the models you use to screen for deception, dishonesty, corruption, fraud and falsity


The OODA C-Suite Report: Operational Intelligence for Business Leaders

What is the value of an informed decision? At OODA Loop, we seek to surface decision intelligence that provides meaningful perspective for leaders and analysts looking to make the most informed decisions possible. This list below represent developments that fit the category of operating in a VUCA world, identifying and responding to Gray Rhino risks, or opportunities from advancements in emerging technology domains. These are issues we think our members should be tracking and map to collection requirements for our team to keep you as informed as possible. We categorize and summarize these big trends into Geopolitical Issues, Technology Trends, Cyber Risk Issues, and Recommendations for Action.


Scenario Planning for Strategic Decision-making

Scenario planning is an often overlooked aspect of corporate decision-making. But it is needed now more than ever. Scenario planning is a methodology for helping leaders think through alternative futures in a way that enables identification of issues. It raises potential outcomes and impacts and helps conceptualize potential risks and opportunities so organizations can be better prepared. For more see: Scenario Planning for Strategic Decision-making


Potential Future Opportunities, Risks and Mitigation Strategies in the Age of Continuous Crisis

Now more than ever, organizations need to apply rigorous thought to business risks and opportunities. In doing so it is useful to understand the concepts embodied in the terms Black Swan and Gray Rhino. For more see: Potential Future Opportunities, Risks and Mitigation Strategies in the Age of Continuous Crisis


C-Suite Considerations Regarding Current Geopolitical Tensions

Something is different in the geopolitical situation today. The reasons are probably a combination of factors that include the pandemic, the rise of the global grid of cyberspace, plus the payoff of years of planning and strategic moves by our adversaries. But whatever the reasons, the world today is more complicated and more dangerous than the world of just a year ago, and in many cases the risks being faced by open societies have never been seen before. The changes are so significant, OODA recommends all business leaders take stock of the geopolitical situation and assess how the nature of these changes should impact your business strategy.

“The world is a more dangerous and complicated place than it was just a year ago. Your corporate strategy and defensive posture needs to reflect that”

See: C-Suite Considerations Regarding Current Geopolitical Tensions


America’s Most Critical Infrastructure is also Our Most Neglected Infrastructure

Our thesis is that America’s most critical infrastructure is our cognitive infrastructure. This is also the most attacked and least defended. In short, our most important infrastructure is also our most neglected infrastructure. We recognize that most all of our members are deeply experienced in the matters we are exploring in this series and we would welcome your feedback/comments and suggestions. We would also encourage you to use this information to shape your personal approach to decision-making as well as the approach in your business or organization. For more see: America’s Most Critical Infrastructure is also Our Most Neglected Infrastructure


Mitigating Risks To America’s Cognitive Infrastructure

The nation’s cognitive infrastructure includes the mental capacities of our citizens and the decision-making ability of people, organizations and our government. It also includes the information channels used to feed our decision-making capabilities and the education and training systems used to prepare people and organizations for critical thinking. Our cognitive infrastructure is threatened in ways few of us ever imagined just a few years ago. Old style propaganda has been modernized and is now being aided by advanced technologies and new information dissemination methods. It is pretty clear that our cognitive infrastructure deserves to be treated with the respect of our other critical infrastructures. Just like the other sectors, the government can have a huge role in protecting it. See: Mitigating Risks To America’s Cognitive Infrastructure


What You Need to Know About Hostile Social Manipulation

A recent RAND report looks at the role of information warfare and how targeted social media campaigns and similar approaches are deployed to cause damage to a state. RAND has coined the term “hostile social manipulation” to capture this phenomenon, which builds on familiar influence techniques including propaganda and disinformation. Hostile social manipulation is used to gain a competitive advantage by manipulating the political, social, and economic conditions in target countries through information channels. It targets beliefs and attitudes, not physical assets or military forces, allowing the activity to operate in a gray space that exists below the threshold of war. See: What You Need to Know About Hostile Social Manipulation


National Cognitive Infrastructure Protection:  What Can We Learn from the Swedish Psychological Defence Authority? 

In 2019, OODA CTO Bob Gourley penned a two-part series on the neglect of our national Cognitive Infrastructure, which includes the mental capacities of our citizens and the decision-making ability of people, organizations, and our government. It also includes the information channels used to feed our decision-making capabilities and the education and training systems used to prepare people and organizations for critical thinking. In the series, Bob discussed the efforts by the U.S. government in the 1990s to create a framework for “Critical Infrastructure Protection” when talking about manufacturing, dams, the energy sector, nuclear reactors, etc. But what about the protection of our critical cognitive infrastructure, which is threatened in ways few of us ever imagined just a few years ago? The Swedes offer an exemplary agency model.


For insights into decision intelligence from our OODAcast series see this playlist of intelligence, analysis and analytics experts:


Use OODA Loop to improve your decision making in any competitive endeavor

Decision Intelligence

The greatest determinant of your success will be the quality of your decisions. We examine frameworks for understanding and reducing risk while enabling opportunities. Topics include Black Swans, Gray Rhinos, Foresight, Strategy, Stratigames, Business Intelligence and Intelligent Enterprises. Leadership in the modern age is also a key topic in this domain.

Explore Decision Intelligence

Disruptive/ Exponential Technology

We track the rapidly changing world of technology with a focus on what leaders need to know to improve decision-making. The future of tech is being created now and we provide insights that enable optimized action based on the future of tech. We provide deep insights into Artificial Intelligence, Machine Learning, Cloud Computing, Quantum Computing, Security Technology, Space Technology.

Explore Disruptive/ Exponential Tech

Security and Resiliency

Security and resiliency topics include geopolitical and cyber risk, cyber conflict, cyber diplomacy, cybersecurity, nation state conflict, non-nation state conflict, global health, international crime, supply chain and terrorism.

Explore Security and Resiliency

Community

The OODA community includes a broad group of decision-makers, analysts, entrepreneurs, government leaders and tech creators. Interact with and learn from your peers via the OODA Forum, online monthly meetings, OODA Salons, the OODAcast, in-person conferences and an online forum. For the most sensitive discussions interact with executive leaders via a closed Wickr channel. The community also has access to a member only video library.

Explore The OODA Community