Request for OODA Member Feedback: Top issues impacting business and government decision-making for 2022 and beyond
Every month OODA network members gather online to discuss issues of common concern and to help steer the research and reporting at the OODAloop site. The next monthly meeting is Friday 19 November.
The topic of the November meeting is discussion of major trends likely to impact business and government decisions in 2022 and beyond. We have produced a draft of the big trends as a read-ahead to the discussion and present it in this post. For those members who cannot make the online meeting, we would love your feedback on the list, it will help ensure we are focusing on the things that matter most.
Maury Rogow builds a solid case that your brand will live or die based on the story you tell in the metaverse. Maury is a pioneer in applying the art of storytelling to convey the value of technology in the Internet age. He built a successful approach to storytelling that made direct contributions to the success of some of the most important firms in the early wave of Internet companies. He later leveraged storytelling expertise and insights into a career in Hollywood which included producing films and helping craft storylines. After six years in Hollywood he shifted focus to how to help major brands tell their stories. His company Rip Media Group has helped companies from multiple sectors of the economy leverage the mobile Internet and video to improve their marketing and storytelling.
On 10 November 2021, OODA Network members participated in a network only salon focused on the topic of build vs buy in the federal ecosystem. Members can view the video here.
In the age of great power competition, the need for government to be able to tap into commercial innovation has never been greater. But it can be hard for government decision-makers to know when it is best to leverage existing commercial capabilities or to hire defense integrators or use internal staff to create their own solutions. Questions of building vs buying have been around for decades. Numerous high level studies exist on this topic, incudling many by the Defense Science Board and the congressionally mandated Software Acquisition and Practices (SWAP) study. This is not a topic with simple answers. But now more than ever it is one that is important to keep pushing on.
What is the value of an informed decision? At OODA Loop, we seek to surface decision intelligence that provides meaningful perspective for leaders and analysts looking to make the most informed decisions possible. The topics examined in this assessment represent developments that fit the category of operating in a VUCA world, identifying and responding to Gray Rhino risks, or opportunities from advancements in emerging technology domains. These are issues we think our members should be tracking and map to collection requirements for our team to keep you as informed as possible.
On 27 Oct 2021 OODA Network members participated in a network only salon focused on an examination of global geopolitical risks and mitigation strategies. This session provided members with an update that flowed from the OODA C-Suite Report and provided an opportunity for all present to provide inputs on areas of interest that OODA analysts should be prioritizing for the community.
Alan Cohen is a partner at DCVC, a highly regarded venture capital firm who pioneered the concept of investing in Deep Tech. He has helped lead and grow some of the most influential enterprise IT companies in the world. We talk tech with Alan, and he is the perfect guy to examine some of the more exciting breakthroughs being achieved through Deep Tech investing. But were pleased to learn his foundational story was not in a high tech field. He was an avid reader as a child and for his education pursued an English undergraduate and then completed a Master of Arts in English. In our discussion it becomes clear his love for a good narrative story paid off in his ability to seek out the deeper meaning of tech and express its impact in the language of business decision-makers.
Admiral Bobby Ray Inman retired from the US Navy in 1982. But his influence endures. His principles, which he codified into a list still exchanged among intelligence community leaders today, is now known as Inman’s Rules. In this OODAcast interview of Admiral Inman we review these rules, seeking insights into how they can be applied to business and government intelligence and operations today.
Consider his 31 rules and how they will apply to your organization.
Bob Bigman spent a career in the intelligence community. He was the CISO of the CIA where he was tasked with leading efforts to protect the nation’s most sensitive secrets. Since 2012 he has provided direct consulting services to CISOs, CIOs, CTOs and CEOs seeking to reduce risk and improve security programs. Through it all he has built a reputation for rapidly assessing the state of enterprise security programs and then working to build action plans to drive continuous improvement. This OODAcast examines aspects of Bigman’s approach to security that can inform you own approach. We also solicit his views on compliance and security checklists, metrics, and the state of the IT industry (he does not hold back on any of those!).
In this OODAcast we glean lessons learned and insights into the future of the Metaverse and its implications from Randall Fort. Fort is a seasoned security, intelligence and technology leader known for his grasp of enterprise mission needs and his ability to track the rapid advancing capabilities of technology to meet those needs. His background includes time as the director of global security for Goldman Sachs. He also led one of the most highly regarded teams of analysts in the world, the Department of State’s Bureau of Intelligence and Research. Randy later worked at Raytheon and is now now the COO of QWERX.
In this OODAcast we examine lessons learned as a startup founder and insights into the future of technology with Amr Awadallah. Amr Awadallah is widely known as a founder of Cloudera. Prior to that he was working on extreme scale data solutions for Yahoo. Most recently he was VP for Developer Relations at Google Cloud. Amr has a BS in EE from Cairo University, an MS in Computer Engineering from Cairo University, and a PhD EE from Stanford University. His experiences in tech and company leadership put him in the perfect position to help bring actionable insights to decision-makers today.