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OODAcast: Kevin Roberts on Leadership, Decision-making, and Focused Action

Kevin Roberts has had an illustrious career spanning many industries over numerous continents including serving as Chairman and CEO of Saatchi & Saatchi, one of the world’s leading creative organizations, where he had responsibility for the effectiveness of several of the world’s leading advertising budgets including for clients Toyota and Procter & Gamble. Today, his company Red Rose Consulting counsels business leaders and employees on creative thinking, marketing, and leadership.

Kevin is the author of several best-selling books, including an OODA Top 10 Book of the Year for 2017; 64 Shots: Leadership in a Crazy World. OODA CEO, Matt Devost has given away dozens of copies of 64 Shots and it remains a personal favorite of his for the insight and inspiration it provides.

In this OODAcast, Kevin provides his perspective on leadership, creativity, decision-making, and driving focus and action to be successful in business and life.

  • Are we living in a super-VUCA world (Volatile, Uncertain, Complex, Ambiguous)?
  • How no plan survives the first 24 hours and how to engage in adaptive decision-making.
  • The role data plays in decision-making and where data falls short.
  • How leadership is about creating leaders, not great teams.
  • The role focus plays in successful entrepreneurship.
  • How to expand your frame of reference by studying other fields.
  • How insights are not insightful.
  • The link between storytelling and leadership.
  • Hacking your way into the future.
  • Managing through a crisis.
  • Who inspires Kevin today and what is he reading.

Podcast Version:

Additional Resources:

Red Rose Consulting

64 Shots Book

Quant by Quant

You Need to Tighten Your OODA Loop Around Covid-19

Additional Resources:

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Cognitive Bias and the errors in judgement they produce are seen in every aspect of human decision-making, including in the business world. Companies that have a better understanding of these cognitive biases can optimize decision making at all levels of the organization, leading to better performance in the market. Companies that ignore the impact these biases have on corporate decision-making put themselves at unnecessary risk. This post by OODA Co-Founder Bob Gourley provides personal insights into key biases as well as mitigation strategies you can put in place right now. See: An Executive’s Guide To Cognitive Bias in Decision Making

OODA On Corporate Intelligence In The New Age

We strongly encourage every company, large or small, to set aside dedicated time to focus on ways to improve your ability to understand the nature of the significantly changed risk environment we are all operating in today, and then assess how your organizational thinking should change. As an aid to assessing your corporate sensemaking abilities, this post summarizes OODA’s research and analysis into optimizing corporate intelligence for the modern age. See: OODA On Corporate Intelligence In The New Age

Useful Standards For Corporate Intelligence

This post discusses standards in intelligence, a topic that can improve the quality of all corporate intelligence efforts and do so while reducing ambiguity in the information used to drive decisions and enhancing the ability of corporations to defend their most critical information. See: Useful Standards For Corporate Intelligence

In Business, Like In War, Data Is A Weapon

Broadly speaking, a weapon is anything that provides an advantage over an adversary. In this context, data is, and always has been, a weapon. This post, part of our Intelligent Enterprise series, focuses on how to take more proactive action in use of data as a weapon. See: Data is a Weapon

Fine Tuning Your Falsehood Detector: Time to update the models you use to screen for deception, dishonesty, corruption, fraud and falsity

The best business leaders are good at spotting falsehoods. Some joke and say the have a “bullshit detector”, but that humorous description does not do service to the way great leaders detect falsehoods. Bullshit is easy to detect. You see it and smell it and if you step in it it is your own fault. In the modern world falsehoods are far more nuanced. Now more than ever, business and government leaders need to ensure their mental models for detecting falsehood are operating in peak condition. For more see: Fine Tuning Your Falsehood Detector: Time to update the models you use to screen for deception, dishonesty, corruption, fraud and falsity

Matt Devost

Matt Devost

Matthew G. Devost is the CEO & Co-Founder of OODA LLC. Matt is a technologist, entrepreneur, and international security expert specializing in counterterrorism, critical infrastructure protection, intelligence, risk management and cyber-security issues. Matt co-founded the cyber security consultancy FusionX from 2010-2017. Matt was President & CEO of the Terrorism Research Center/Total Intel from 1996-2009. For a full bio, please see www.devost.net