Chet Richards on Applying OODA Loops in Business (Part 2 of 2)
In August of 2020, Matt Devost and Bob Gourley spoke with Chet Richards, a close associate of the late US Air Force Colonel John Boyd. Richards was there as the concept of the OODA Loop was being developed. Chet is the author of “Certain to Win”, the first book to describe how the OODA Loop and associated Boyd concepts apply to today’s business problems.
Colonel Boyd never wrote a business book himself, but he read and commented on every version of this book’s manuscript till his death in 1997.
In this conversation, Richards shares his, and Boyd’s, perspectives on applying the OODA Loop in Business.
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