OODA Special Report: Megadrought 2021 and Scenario Planning – Step One (Scale and Scope)
A critical component of scenario planning is strategic communication. Interestingly, according to The National Oceanic and Atmospheric Administration (NOAA), National Integrated Drought Information System (NIDIS): “Drought communication is important not only for informing people about current drought conditions, but also for providing education and encouraging people to take adaptation action.” While drought conditions are traditionally the domain of government agencies such as emergency and disaster management, public safety and public health, private sector companies should now look at drought conditions as a function of the strategic challenges brought on by climate change.
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