Facing increasing resistance and concerns about privacy, the United States’ largest food companies and retailers will try to win consumer approval for radio identification devices by portraying the technology as an essential tool for keeping the nation’s food supply safe from terrorists. The companies are banding together and through an industry association are lobbying to have the Department of Homeland Security designate radio frequency identification, or RFID, as an antiterrorism technology. In addition, they are asking members of Congress and other influential figures to portray RFID in a favorable light. Companies like Procter & Gamble, Wal-Mart and Johnson & Johnson see RFID technology as a godsend. By implanting tiny radio transponders in their product packaging, the companies can instantly track their goods from factory floors all the way to retailers’ warehouses. What’s more, retailers can get a 100 percent accurate inventory of products on their shelves instantly with RFID detectors. Taking inventory now involves countless hours of overnight work with inaccurate results. Full Story
About OODA Analyst
OODA is comprised of a unique team of international experts capable of providing advanced intelligence and analysis, strategy and planning support, risk and threat management, training, decision support, crisis response, and security services to global corporations and governments.