One of the biggest new platforms for marketing became very clear during the pandemic: metaverse marketing. For those not familiar with the actual term, metaverse is defined as an immersive, digital environment populated by virtual avatars representing actual people. Still not clear what it means? Think of the hit video game Fortnight, a virtual reality game where avatars play the game in real-time, fighting against each other and attending events that are held in that particular metaverse. Every person playing in real life has their own avatar, and plays in the game with their own, personalized digital representation.
Fulls tory : Why The Metaverse Is Marketing’s Next Big Thing.
