Schuyler Cole needed an accessory for his Palm Treo 600 smartphone, so the Haleiwa, Hawaii, resident fired up his Web browser last month and ran a Google search. After scanning the search results, he purchased the inexpensive item — a USB cable used to synchronize the Treo’s settings with his personal computer — from Cellhut.com, the first online store displayed in the results that looked like it carried the cable. Full Story