How bad will it be for the U.S. economy if the avian flu mutates and spreads rapidly from human to human? Bad enough that a few companies have warned investors that a flu pandemic could hit their bottom line. In their most recent annual statements filed with the Securities and Exchange Commission, companies as diverse as Callaway Golf, MetLife and Starbucks mention the risk of a flu pandemic, for very different reasons — such as the demand for its products, the accessibility of its facilities for customers or the liabilities imposed by losses. Such statements suggest sensible planning, says Baruch Fischhoff, former president of the Society for Risk Analysis. Full Story
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