RealNews

California privacy law kicks in

Web companies doing business with Californians are beholden to a new state law protecting consumer privacy, and industry executives believe many sites have yet to comply. As of July 1, California companies operating a commercial Web site must post a conspicuous privacy policy on their Web sites and disclose the kinds of personally identifiable data that they collect and share with third parties, according to the California Online Privacy Protection Act (OPPA) of 2003. Companies must also clearly mark their privacy statements; abide by their policies; inform consumers of processes to opt out of data sharing; and publish a date it goes into effect. The statute is the nation’s first state law governing online privacy policies, according to a legal analysis by Cooley Godward, a California-based law firm.Full Story

OODA Analyst

OODA Analyst

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