As first hinted at by Intel back in late April, Intel is embarking on a journey to redefine its client processor branding, the biggest such shift in the previous 15 years of the company. Having already made waves by altering its retail packaging on premium desktop chips such as the Core i9-11900K and Core i9-12900K, the tech giant aims to introduce a new naming scheme across its client processors, signaling a transformative phase in its client roadmap. This shift is due to begin in the second half of the year, when Intel will launch their highly anticipated Meteor Lake CPUs. Meteor Lake represents a significant leap forward for the company in regards to manufacturing, architecture, and design – and, it would seem, is prompting the need for a fresh product naming convention. The most important changes include dropping the ‘i’ from the naming scheme and opting for a more straightforward Core 3, 5, and 7 branding structure for Intel’s mainstream processors. The other notable inclusion, which is now officially confirmed, is that Intel will bifurcate the Core brand a bit and place its premium client products in their own category, using the new Ultra moniker. Ultra chips will signify a higher performance tier and target market for the parts, and will be the only place Intel uses their top-end Core 9 (previously i9) branding.
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