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Seven Guidelines For Designing High-Performance Mobile User Experiences

“A positive first impression is essential to relationships. People look for trust and integrity, and they expect subsequent encounters to reflect and reinforce their first impression. The same principles apply to brands and their products. Design plays an important role in building lasting relationships with end users and, thus, in supporting the brand’s promise.”

(Source: Seven Guidelines For Designing High-Performance Mobile User Experiences – Smashing Magazine.)

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