Before joining Lux this February, Isford was an investor at Canvas Ventures focused on enterprise software and fintech. A data infrastructure investment she worked on at Canvas revealed to her the opportunity in the web3 space for companies to “share data immutably at scale,” motivating her pivot to crypto, she said. “That led me down the rabbit hole, and then I ended up investing myself personally,” Isford said. “I got into yield farming, which coincided with my move to New York, where many of my friends are also in the crypto and VC ecosystem.” Isford says her investing approach in web3 is rooted in what she calls her “circle of competence,” or the area where she can be competitive compared to others in the space. “NFT investing is quite different than DeFi investing, which is quite different than crypto data infrastructure investing, and I would argue that any person who says they invest in web three shouldn’t invest in all of that — they should probably choose their sweet spot in their core competency,” Isford said.
Read more : Why web3 companies get hacked so often, according to crypto VC Grace Isford.