What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the metaverse. Looking beyond the world we see in two dimensions on screens—phones, laptops, desktops, or iPads—they have decided to purchase a plot of pixels in a three-dimensional virtual world we can experience through a headset. These are just a few of the entrepreneurs and brands experimenting with new forms of audience engagement. So, what can we learn about brand building in the metaverse from these pioneers? While the word “metaverse” sounds like one place where everyone’s digital avatar is hanging out, the reality is a multiverse: A series of different 3D worlds on different platforms. These platforms are typically world-building games.
Full story : Building a brand in the metaverse.
