What Does the Metaverse Mean for E-commerce?

As brands and retailers look to the future, a new frontier, called the Metaverse, holds opportunities that are largely unknown. Now at a tipping point, some experts project this new reality of virtual goods, gaming and entertainment could represent more than $82 billion by 2025, with consumers already showing interest and a sure comfort to take part. According to experts at Scalefast, the global e-commerce solution, this holiday season will likely propel retailers even further into the metaverse and jumpstart the revenue potential of virtual worlds with expectations for consumers to gift virtual products and events (in part due to ongoing supply chain issues).

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OODA Analyst

OODA Analyst

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