McDonald’s AI Drive-Thrus May Be Too Smart For Their Own Good
The fast-food chain Mcdonald’s has been implementing measures to stylize restaurants in order to compete in the current landscape in which fast food is becoming increasingly less popular. Following the installation of in-store touchscreens, McDonalds has began testing the use of artificial intelligence technology in drive-throughs. However, many security experts claim that these AI drive-throughs have crossed a line with their use of license plate identification technology.
At select locations, AI recognizes the license plate of a customer and user information to provide recommendations on menu items. While the technology requires permission from customers, many do not like the direction the fast-food chain is moving towards. The AI technology analyzes a customer’s order history and uses it to predict what they will order next, enhancing efficiency yet, for many, has the potential to violate privacy.