05 Aug 2020

Counter-Disinformation Tradecraft For Professionals And Leaders – OODA Training Event

OODA is pleased to offer this unique online training event with OODA Expert Marc Ambinder.  OODA Network Members receive 50% off.  Please log-in to view the discount code or use this opportunity to Join Our Network (Link).

Training Date:  August 27, 2020 at 13:00 p.m. (EST)

Course Description:

Viral misinformation and disinformation campaigns cause otherwise intelligent human beings to make poor choices. You already know that.

But the most harmful consequence is more subtle and more pernicious: civic paralysis. The bad information befuddles our intuitions and teaches us that we can’t really figure out what we need to know in order to make a good choice in any given situation.

That means that voters don’t vote. Consumers turn away from trusted brands. Readers opt for simple confirmation of beliefs, rather than tolerate nuance. Customers won’t take risks on new products. Even leaders in positions of authority, when paralyzed by misinformation, throw up their hands and give up. The problem, as old as human beings, now seems too big, too easily scaled up, too epiphenomenal to try to tackle.

How can decision-makers function in an environment when the barrier of entry to gaming any set of facts is so low? How can you communicate your story clearly, cleverly, and with confidence that your adversaries, competitors, opponents, personal trolls and random enemies, won’t block your way? How can you avoid the traps that make your business, your message, your story uniquely susceptible to a disinformation campaign?

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09 Jul 2020

Master the Skill of Spies, Investigators and Journalists to Better Your Business – OODA Training Event

What if you could land new clients, build relationships with investors and partners, and develop new contacts simply by asking more, and saying less? Add the art of inquiring to your skills repertoire from a journalist-turned-corporate investigator, who has leveraged the potent act of asking, and listening, to turn strangers into sources and contacts into clients.

This business-specific human intelligence training will teach you how to identify and contact knowledgeable people – prospective clients, partners and subject matter experts, for instance – and harness unique insight from purposeful conversations with them. You’ll learn how a shift, from presenting to asking, will transform how you cultivate leads, build relationships and consummate deals.

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