On 10 November 2021, OODA Network members participated in a network only salon focused on the topic of build vs buy in the federal ecosystem. Members can view the video here.
In the age of great power competition, the need for government to be able to tap into commercial innovation has never been greater. But it can be hard for government decision-makers to know when it is best to leverage existing commercial capabilities or to hire defense integrators or use internal staff to create their own solutions. Questions of building vs buying have been around for decades. Numerous high level studies exist on this topic, incudling many by the Defense Science Board and the congressionally mandated Software Acquisition and Practices (SWAP) study. This is not a topic with simple answers. But now more than ever it is one that is important to keep pushing on.
April OODA Member Monthly Meeting Generates Unique Insights Into Issues Associated With The Rise of China
The business environment in China has changed over the last year. Changes in China’s behaviors include new approaches to diplomacy, new aggressive moves by the Chinese military, new compliance requirements for companies seeking to do business with China, and increased punishment of corporations that are seen to be behaving in ways not supportive of China’s strategic objectives. Cyber threats emanating from China have also continued to evolve, with criminal groups and national level intelligence agencies all leveraging increasing capabilities to gain unauthorized access to data meant to be protected. Meanwhile, many legal, but unfair trading practices are contributing to the rapid rise of China’s economic power and shifting global markets.
OODA Network members are invited to participate in a monthly video call to discuss items of common concern to our membership. These highly collaborative sessions are great ways for our members to meet and interact with each other while talking about items of common interest. We also use these sessions to help better focus our research and reporting on member needs. To encourage openness of discussion, these sessions take place with Chatham House rules, where participants are free to use the information in the meeting but are asked not to directly quote or identify other participants. But we did capture a gist of discussions for the benefit of members who could not attend in person.
Rear Admiral Paul Becker, USN (Retired), is an author, speaker and board member with extensive experience in intelligence operations. During his 30 year career as a naval intelligence officer he lead major operational intelligence efforts, rising to the position of Director of Intelligence (J2) for the Joint Chiefs of Staff. Upon retirement from the Navy he formed a consultancy delivering solutions and lessons learned around intelligence to corporate America.
Mark Weatherford is an icon in the cybersecurity field. He is widely known as a mission focused leader who builds teams and gets hard things done. His career included success in the US Navy as a cryptologist, leadership and management in a major defense integrator, CISO for two states (Colorado and California), CISO of the nation’s regulatory organization for our power grid (the NERC), head of security efforts for the newly formed DHS, and operational CISO roles and advisory board positions for several US corporations.
This post is part of a series providing insights aimed at corporate strategists seeking competitive advantage through better and more accurate decision-making.
Organizations in competitive environments should continually look for ways to gain advantage over their competitors. The ability of a business to learn and translate that learning into action, at speeds faster than others, is one of the most important competitive advantages you can have. This fact of business life is why the model of success in Air to Air combat articulated by former Air Force fighter pilot John Boyd, the Observe – Orient – Decide – Act (OODA) decision loop, is so relevant in business decision-making today.
In this business model, decisions are based on observations of dynamic situations tempered with business context to drive decisions and actions. These actions should change the situation meaning new observations and new decisions and actions will follow. This all underscores the need for a good corporate intelligence program.
Chet Richards was a close associate of the late US Air Force Colonel John Boyd. He was there as the concept of the OODA Loop was being developed and constructed the first graphics of the OODA Loop from sketches Boyd drew. Chet is the author of the widely read business book “Certain to Win” which was the first book to describe Boyd’s strategy in terms familiar to business leaders and show how the OODA Loop and associated Boyd concepts apply to today’s business problems.
In this OODAcast Matt Devost and Bob Gourley ask the questions they have always wondered about Boyd and Richard’s creative processes, their interactions with other great thought leaders, the relation of the OODA model to the writings of business strategists and how it inspired others like Tom Peters, and the power of building a trust-based network of peers.
Phil Reitinger has been been a pioneer in cutting edge concepts for reducing risks in cyberspace for years. He was a special assistant US Attorney in the late 1990’s, a time when high end nation state attacks were on the rise and the application of US law to help counter threats was in a nascent stage. He helped move the Department of Justice to more vigorous action in cyberspace as Deputy Chief of the DoJ Computer Crime Section. He was appointed to lead the DoD Cyber Crime Center, one of the nation’s most highly regarded computer crime forensics organizations. He would later serve as an executive at Microsoft and then return to government service as a Deputy Undersecretary of Homeland Security as that organization was assuming new roles in defense of the nation’s cyberspace.
The top stories on OODA Loop provide good insight into what issues will be top of mind for executives and experts going into 2020. Here are the 20 most popular posts of the year.
While hosting a delegation from France, Putin advised that to prevent cyber attacks, nations will have to establish international norms prohibiting such behavior. “This is what I can say about cyberattacks or war of words in the press and other issues. Action always causes reaction. Always. If one does not