One of the biggest new platforms for marketing became very clear during the pandemic: metaverse marketing. For those not familiar with the actual term, metaverse is defined as an immersive, digital environment populated by virtual avatars representing actual people. Still not clear what it means? Think of the hit video

May you live in interesting times — it’s a phrase that isn’t a blessing or a curse, but a daunting prescription to those who tingle with the entrepreneurial spirit. Interesting times for us can mean a lot of things, but they almost always represent exploring uncharted financial territory. “May you

With the metaverse being talked up everywhere — even though the concept still seems to be a bit vague — concerns about safety have bubbled up, and you wouldn’t be along in wondering what cybersecurity challenges may come with it. The metaverse, a concept of the next incarnation of the Internet,

Last week, Meta (the umbrella company formerly known as Facebook) opened up access to its virtual-reality social media platform, Horizon Worlds. Early descriptions of the platform make it seem fun and wholesome, drawing comparisons to Minecraft. In Horizon Worlds, up to 20 avatars can get together at a time to

In his end-of-year blog post, Bill Gates predicted that, within two or three years, most Zoom meetings will migrate to the metaverse, a 3D space one accesses with an augmented reality (AR) headset—and a digital avatar. According to Roshni Raveendhran, assistant professor at the University of Virginia’s Darden School of

The metaverse is going to be really, really big, which is about the only definitive thing you can say about it. That’s the general takeaway from a long report on the evolution of the metaverse by Bernstein internet analyst Mark Shmulik. He warns that we’ve hit “peak metaverse hype,” thanks in no

As brands and retailers look to the future, a new frontier, called the Metaverse, holds opportunities that are largely unknown. Now at a tipping point, some experts project this new reality of virtual goods, gaming and entertainment could represent more than $82 billion by 2025, with consumers already showing interest

In true technical style, there is no single universally accepted definition of the metaverse. Simply put, the metaverse is a vast network of 3D worlds and simulations rendered in real-time for cooperation and participation. This is not a virtual reality experience or a virtual economy with avatars sticking out, but

It’s the latest water-cooler buzzword that has our heads spinning — the “metaverse.” A surface-level skimming of the term unlocks a complex universe of modern technology propelled to sci-fi-like proportions. With some of the tallest names in Big Tech announcing their commitment to this next wave of VR-powered living, it

Facebook on Thursday announced that it is opening up Horizon Worlds, its virtual reality world of avatars, to anyone 18 and older in the U.S. and Canada. Horizon Worlds launched in beta last year to select Oculus VR users, who answered invitations to join the virtual world. With the announcement on