26 Aug 2020

OODA Network Interview: Marc Ambinder

Marc Ambinder has spent his high profile career at the intersection of journalism, national security and politics.  Read how his innate curiosity helped him create a successful career doing the work he loves.

“When you are trying to mitigate a crisis, you need to be open minded for things that violate your intuition but might make sense down the road.” Marc advises.   It’s not always immediately obvious what the winners will be.

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05 Aug 2020

Counter-Disinformation Tradecraft For Professionals And Leaders – OODA Training Event

OODA is pleased to offer this unique online training event with OODA Expert Marc Ambinder.  OODA Network Members receive 50% off.  Please log-in to view the discount code or use this opportunity to Join Our Network (Link).

Training Date:  August 27, 2020 at 13:00 p.m. (EST)

Course Description:

Viral misinformation and disinformation campaigns cause otherwise intelligent human beings to make poor choices. You already know that.

But the most harmful consequence is more subtle and more pernicious: civic paralysis. The bad information befuddles our intuitions and teaches us that we can’t really figure out what we need to know in order to make a good choice in any given situation.

That means that voters don’t vote. Consumers turn away from trusted brands. Readers opt for simple confirmation of beliefs, rather than tolerate nuance. Customers won’t take risks on new products. Even leaders in positions of authority, when paralyzed by misinformation, throw up their hands and give up. The problem, as old as human beings, now seems too big, too easily scaled up, too epiphenomenal to try to tackle.

How can decision-makers function in an environment when the barrier of entry to gaming any set of facts is so low? How can you communicate your story clearly, cleverly, and with confidence that your adversaries, competitors, opponents, personal trolls and random enemies, won’t block your way? How can you avoid the traps that make your business, your message, your story uniquely susceptible to a disinformation campaign?

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05 Jun 2020

OODAcast – A Conversation With Marc Ambinder of USC Annenberg School For Communication and Journalism

Marc Ambinder is a journalist, researcher, historian, author of bestselling books and a teacher/mentor to many. We invited him on the OODAcast to help our community as we continue to look for insights that can drive operational decisions. For 20 years, Marc Ambinder has told true and complex stories about the world, revealed some of its deeper secrets, and has taught thousands of others how to do the same.

He has managed teams of reporters, consultants and students, and has co-created several innovative digital news products. As a reporter, Ambinder held positions at the zenith of journalism (ABC News, CBS News, the Atlantic). He has collaborated with industry (Disney/ABC, Facebook, Palantir) and has made excursions into academia (Penn, USC). An SME on national security, American politics, elections and government, corporate communications, digital and cybersecurity and nuclear policy, he is at present the counter-disinformation lead for USC’s Election Cybersecurity initiative.

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