This is the third post in our special series on the Intelligent Enterprise. The first, titled, A Practitioner’s View of Corporate Intelligence, provided foundational insights to kickstart any corporate intelligence program. The second, titled Optimizing Corporate Intelligence, provided best practices and actionable information you can use to improve and professionalize your corporate intelligence activities. This post discusses standards in intelligence, a topic that can improve the quality of all corporate intelligence efforts and do so while reducing ambiguity in the information used to drive decisions and enhancing the ability of corporations to defend their most critical information.
This post is part of our Intelligent Enterprise series, which providing insights aimed at corporate strategists seeking competitive advantage through better and more accurate decision-making. The first post provided foundational insights into A Practitioner’s View of Corporate Intelligence. This one dives into actionable recommendation on ways to optimize a corporate intelligence effort. It is based on a career serving large scale analytical efforts in the US Intelligence Community and in applying principles of intelligence in corporate America.
This post is part of a series providing insights aimed at corporate strategists seeking competitive advantage through better and more accurate decision-making.
Organizations in competitive environments should continually look for ways to gain advantage over their competitors. The ability of a business to learn and translate that learning into action, at speeds faster than others, is one of the most important competitive advantages you can have. This fact of business life is why the model of success in Air to Air combat articulated by former Air Force fighter pilot John Boyd, the Observe – Orient – Decide – Act (OODA) decision loop, is so relevant in business decision-making today.
In this business model, decisions are based on observations of dynamic situations tempered with business context to drive decisions and actions. These actions should change the situation meaning new observations and new decisions and actions will follow. This all underscores the need for a good corporate intelligence program.
Cognitive Bias and the errors in judgement they produce are seen in every aspect of human decision-making, including in the business world. Companies that have a better understanding of these cognitive biases can optimize decision making at all levels of the organization, leading to better performance in the market. Companies that ignore the impact these biases have on corporate decision-making put themselves at unnecessary risk. This post by OODA Co-Founder Bob Gourley provides personal insights into key biases as well as mitigation strategies you can put in place right now.