08 Feb 2022

The metaverse is a new word for an old idea

I have spent a lot of my career, both in Silicon Valley and beyond, insisting that all our technologies have histories and even pre-histories, and that far from being neat and tidy, those stories are in fact messy, contested, and conflicted, with competing narrators and meanings. The metaverse, which graduated from

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07 Feb 2022

Meta’s vision for the metaverse is an ‘old idea’ that’s ‘never worked,’ tech CEO says

When tech founder Phil Libin donned his Oculus VR headset to try out Meta’s first metaverse product, he was hoping it wouldn’t be terrible. “I had a very, very strong feeling that it would suck, but I went into it with as much hope as possible that I would be pleasantly

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03 Feb 2022

Don’t believe the hype: Web3 is not going to change the world

Unless you’ve been living under a rock for the past few months, you will have undoubtedly heard of Web3. According to some VCs and founders, this radically updated internet will unlock a new era of human cooperation and creativity, and so on. The Web3 hype is just another reminder of

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27 Jan 2022

How marketing and advertising is shaping the metaverse

While not new, the “metaverse” recently got a big boost from Facebook, now known as Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to a variety of shared

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12 Jan 2022

Metaverse hype is like communist propaganda: Soviet-born tech founder

A tech founder compared today’s hype around the metaverse with Soviet propaganda he experienced as a child. Phil Libin, the founder of the note-taking app Evernote and the CEO of the videoconferencing company Mmhmm, made the comments in a podcast hosted by the tech journalist Eric Newcomer released on Tuesday. Libin expressed

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15 Dec 2021

The Metaverse Is Going to Be Bigger Than You Think

The metaverse is going to be really, really big, which is about the only definitive thing you can say about it. That’s the general takeaway from a long report on the evolution of the metaverse by Bernstein internet analyst Mark Shmulik. He warns that we’ve hit “peak metaverse hype,” thanks in no

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