28 Aug 2020

OODAcast: Chet Richards on John Boyd and applying OODA principles to the business world

Chet Richards was a close associate of the late US Air Force Colonel John Boyd. He was there as the concept of the OODA Loop was being developed and constructed the first graphics of the OODA Loop from sketches Boyd drew. Chet is the author of the widely read business book “Certain to Win” which was the first book to describe Boyd’s strategy in terms familiar to business leaders and show how the OODA Loop and associated Boyd concepts apply to today’s business problems.

In this OODAcast Matt Devost and Bob Gourley ask the questions they have always wondered about Boyd and Richard’s creative processes, their interactions with other great thought leaders, the relation of the OODA model to the writings of business strategists and how it inspired others like Tom Peters, and the power of building a trust-based network of peers.

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