Online ad fraud cost global brands and media companies $42 billion in 2019. Losses are projected to approach $100 billion worldwide by 2023, according to UK-based consultants Juniper Research. The integrity of the digital advertising industry has never been more in doubt. Just as the U.S. Treasury singled out fraud as the leading predicate crime for money laundering in its 2018 National Money Laundering Risk Assessment, proceeds from ad fraud are also reintegrated and rinsed via non-transparent, $336-billion digital media supply chains.
New research by White Ops and the Association of National Advertisers (ANA) projects that losses for digital advertisers due to ad fraud will decline by 11% this year to reach $5.8 billion. The decline is caused by increasingly successful efforts by the industry to counter online ad fraud. As a