RealNews

Herding the Mob

John and Nina Swanson run a business selling vintage postcards on eBay. To keep customers happy, the Swansons reply to buyers promptly and ship on time. This policy is reflected in their eBay feedback score — a rating based on responses to prior transactions. Positive comments are scored as one point. Neutral and negative remarks are recorded as zero and negative one, respectively. The Swansons have a score of over 2,000. Full Story

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