EarthLink unveiling anti-scam toolbar. Consumers worried about falling for Internet scams will soon be able to download a free software tool to protect themselves. On Monday, EarthLink will unveil ScamBlocker, a program designed to spot imposter Web sites used in the identity theft schemes known as “phisher” scams. Such scams can be hard for users to identify because the fake Web sites often look exactly like legitimate corporate Web sites for financial institutions such as Citibank, or e-commerce firms such as eBay. EarthLink’s program will work with browser software to determine whether a site is fair or foul — similar to the way that antivirus programs work with e-mail software. With ScamBlocker installed, users who click on an e-mail link to a Web site that has been reported to be fake will instead be directed to an EarthLink site with a warning explaining that the site is suspect. Users can click on links to to learn more about phishing or continue on to the imposter site if they wish. Full Story
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