RealNews

Microsoft pulls ad found misleading by South African regulators

After receiving an unfavorable ruling from regulators, Microsoft Corp. has yanked an ad implying its major software packages would render computer hackers as extinct as saber tooth tigers and the dodo bird. The Advertising Standards of South Africa recently ordered the software giant to pull the ad here, calling it misleading and unsubstantiated. On Monday, Microsoft officials said they would not fight the finding, though the company said the ad was not meant to mislead the consumer, but was merely a tongue-in-cheek dramatization. Published in the November edition of a South African technology magazine, Brainstorm, the ad features a Dodo, a Woolly Mammoth, a Saber-toothed tiger and a hacker with a captain that reads: ”Not everybody benefits from our secure software.” Full Story

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