The Homeland Security Department turned to private funding and an Internet company to create Ready.gov, a federal Web site that gives tips on what to do in case of a terrorist attack. Homeland Security Secretary Tom Ridge unveiled the site Feb.19, one week ahead of schedule, because of heightened terrorist threats, according to Scott Schneider, senior vice president and director of Ruder Finn Interactive, a business unit of public relations company Ruder Finn Inc. “The site is not meant to talk about a specific threat. It really wants to send you to other places for that,” Schneider said. But the site does suggest that a family put together an emergency plan and figure out how to communicate in the event of a biological, chemical, nuclear or dirty bomb attack. Full Story
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