The Bush administration unveiled Ready.gov on Wednesday as a touchstone for a massive public-awareness campaign to prepare Americans for a potential terrorist attack. The Department of Homeland Defense kicked off a $100 million campaign in the form of print, radio, direct mail and outdoor advertisements that will feature the Web site. The site, whose motto is “Don’t be afraid. Be ready,” offers information, tutorials and checklists on how to protect oneself in the event of biological, chemical or nuclear threats. The campaign was launched in response to the Department of Homeland Security’s growing, perceived threat of terrorism in the United States. In the last two weeks, the department put the nation on high alert against potential warfare for the second time since the suicide bombings of Sept. 11, driving many people to hardware stores to buy duct tape and water. Full Story
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