RealNews

Google buys Weblog pioneer Blogger

Internet search leader Google has bought a startup that helped popularize online journals, giving a boost to the steadily spreading format known as Weblogs, or “blogs.” Google officials said Tuesday that the Mountain View, Calif.-based company struck a deal late last week to acquire San Francisco-based Pyra Labs and its Web site, Blogger.com. Financial terms weren’t disclosed. “We’re thrilled about the many synergies and future opportunities between our companies,” Google said in a statement. Blogs are frequently updated online journals that often attract a faithful audience among the Internet cognoscenti. They offer an alternative to the outlets controlled by mainstream media giants. Some cover the mundane, such as tax advice, as well as the sensational topics covered by celebrity bloggers such as Ru Paul. Others keep up on technology, politics, television shows and other interests. Many reporters regularly read blogs, and the views expressed in them helped focus the media’s attention on the remarks that eventually led to Trent Lott’s resignation as Senate majority leader. Google said it won’t discuss for a few more weeks its plans for incorporating blogging on the search site. Full Story

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