Google’s Clever Plan to Stop Aspiring ISIS Recruits
“GOOGLE HAS BUILT a half-trillion-dollar business out of divining what people want based on a few words they type into a search field. In the process, it’s stumbled on a powerful tool for getting inside the minds of some of the least understood and most dangerous people on the Internet: potential ISIS recruits. Now one subsidiary of Google is trying not just to understand those would-be jihadis’ intentions, but to change them.
Jigsaw, the Google-owned tech incubator and think tank—until recently known as Google Ideas—has been working over the past year to develop a new program it hopes can use a combination of Google’s search advertising algorithms and YouTube’s video platform to target aspiring ISIS recruits and ultimately dissuade them from joining the group’s cult of apocalyptic violence. “