Economic

Bolivia aims to rebrand coca, as crop best known for cocaine remains tough sell

“Government officials admit that they underestimated international resistance, largely because in Bolivia, coca is so widely accepted as harmless. ‘We thought it would be easy because we all know the benefits of coca,’ said Felipe Caceres, vice minister of social defense and controlled substances. ‘We had no real understanding that so many people think that coca is the same as cocaine.’”

Source: Bolivia aims to rebrand coca, as crop best known for cocaine remains tough sell | World news | The Guardian

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