“Among the companies that disclosed privacy risk, 83% cited reputational harm as the top digital risk factor. This surpassed civil litigation (60%), regulatory enforcement (51%), and remediation (50%). Less than half (43%) cited the risk of failing to comply with privacy laws and regulations.
Brand damage causes more immediate damage than lawsuits, which can drag on for long periods of time.”
Source: Corporations Cite Reputational Damage As Biggest Cyber Risk