81% of consumers will turn away from a brand after a data breach, and 55% say they are even more likely to do this when an organization shares their private information without their consent, a new Ping Identity survey shows.
Just under half (49%) of respondents said they are more concerned with keeping their personal data safe than was true last year. Interestingly, 63% believe that businesses are always responsible for safeguarding the data of their customers, even in case of phishing scams or when consumers put themselves at risk by using an unencrypted Wi-Fi connection.
Read more: A data breach could be game over for a brand
