CyberNews Briefs

A data breach could be game over for a brand

81% of consumers will turn away from a brand after a data breach, and 55% say they are even more likely to do this when an organization shares their private information without their consent, a new Ping Identity survey shows.

Just under half (49%) of respondents said they are more concerned with keeping their personal data safe than was true last year. Interestingly, 63% believe that businesses are always responsible for safeguarding the data of their customers, even in case of phishing scams or when consumers put themselves at risk by using an unencrypted Wi-Fi connection.

Read more: A data breach could be game over for a brand

OODA Analyst

OODA Analyst

OODA is comprised of a unique team of international experts capable of providing advanced intelligence and analysis, strategy and planning support, risk and threat management, training, decision support, crisis response, and security services to global corporations and governments.