Digital Ad-Fraud Losses Decline
New research by White Ops and the Association of National Advertisers (ANA) projects that losses for digital advertisers due to ad fraud will decline by 11% this year to reach $5.8 billion.
The decline is caused by increasingly successful efforts by the industry to counter online ad fraud. As a result of these efforts, the majority of fraud attempts no longer results in financial gain for the threat actors, as the attempts are blocked before the fraudsters can benefit. White Ops president Michael Tiffany believes that although “[t]he fight against fraud has not been won, […] it is winnable, thanks to collective efforts to reduce the profitability of the crime and increase its cost and risk.”
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