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What is Web 3.0? (Part 1 of 3)

What is Web 3.0?  This question is not rhetorical.  We are trying to sort it out for research purposes – and thought it would be a good idea to open source the process to the OODA Loop readership.  Also, for research purposes, we will continue to capture OSINT resources for the OODA Loop membership which bears the moniker “Web 3.0” in the headline if we determine that it is worthwhile information.  For better or for worse, Web 3.0 is already a thing in the tech press.  But what is it, really? First, some background.

Internet 1.0 and Web 2.0:  An Anecdotal History

Many OODA Network members date their involvement in the alpha and beta testing of “Internet 1.0”.  For the historical record:  Internet 1.0 was never a marketing “thing”.  Web 1.0 has been bantered about, but only retrospectively. For many of us, the onset of the Web 2.0 moniker came at a point in our professional lives when it felt instantly suspect, counterintuitive, or commercial – like “Information Superhighway” before it.  It felt like high-tech marketing, and we treated it as such, marching forward with the frameworks and aspects of technology culture which brought us to the network in the first place, prior to broader Silicon Valley marketing efforts.  Apple’s famous Orwell-inspired “1984” commercial during the Super Bowl XVIII on Jan. 22, 1984, was as far as our anthropological interest went in terms of mass media commercialization of technology.  Everything after that event was suspect.  So too with Web 2.0.

Fast forward and, arguably, the Web 2.0 commercial phase of the internet came to full fruition with the launch of GitHub in 2008, the Apple iPhone in 2007, Twitter at SXSW in 2006, YouTube in 2005, Facebook in 2004, and Second Life in 2003. Open source, Linux, Ruby on Rails, Django, AJAX, JavaScript, PayPal, Google Android, and Amazon AWS also played a pivotal role in the massive scalability of the Web 2.0 build.

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Daniel Pereira

Daniel Pereira

Daniel Pereira is research director at OODA. He is a foresight strategist, creative technologist, and an information communication technology (ICT) and digital media researcher with 20+ years of experience directing public/private partnerships and strategic innovation initiatives.