Humans are more connected now than ever before. With the invention of the Internet we have established unprecedented, instantaneous access to (1) each other through social media, texting, and emails; (2) businesses by way of e-commerce; and (3) information through search engines like Google. The world is literally at our fingertips.

However, half the global population is behind on the digital revolution and there is great regional disparity in the availability of affordable Internet. While reports show a growth rate of one million new users a day from 2018-2019, approximately 3 billion people are still not connected.

SpaceX, Softbank, Amazon, Google, Virgin, and Facebook are competing to close the gap and are racing to provide worldwide Internet infrastructure to rural and low-income areas. Harvard Business Review anticipates that within the next 3-5 years, “most of the planet will have some access to reliable, if somewhat expensive, broadband.”

But what are the implications associated with this kind of connectivity? What should businesses and consumers focus on? I believe there are 3 areas that are not getting enough attention.

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