OODA Stands for Observe, Orient, Decide and Act. It is called a loop to underscore the continuous nature of decision-making in dynamic, competitive environments.

At a high level, the steps of this process are to:

  • Observe: Gain situational awareness via all your senses
  • Orient: Contextualize what you observe based on everything you know
  • Decide: Formulate the optimal course of action
  • Act: Execute on your decision without delay

In a dynamic environment your actions will change the situation, requiring another loop of OODA till the competition is over. 

 

Looking for a deeper dive? See a fuller examination of the OODA Loop including insights from one of the leaders in the room with John Boyd when the concept was built at: The OODA Loop Explained.

Our site is designed to improve your decision-making in dynamic environments by providing the information, mental models, decision-making tools and insights that can help you dominate in any competitive situation.

Become A Member

OODA Loop provides actionable intelligence, analysis, and insight on global security, technology, and business issues. Our members are global leaders, technologists, and intelligence and security professionals looking to inform their decision making process to understand and navigate global risks and opportunities.

You can chose to be an OODA Loop Subscriber or an OODA Network Member. Subscribers get access to all site content, while Members get all site content plus additional Member benefits such as participation in our Monthly meetings, exclusive OODA Unlocked Discounts, discounted training and conference attendance, job opportunities, our Weekly Research Report, and other great benefits. Join Here.

Use OODA Loop to improve your decision making in any competitive endeavor

Decision Intelligence

The greatest determinant of your success will be the quality of your decisions. We examine frameworks for understanding and reducing risk while enabling opportunities. Topics include Black Swans, Gray Rhinos, Foresight, Strategy, Stratigames, Business Intelligence and Intelligent Enterprises. Leadership in the modern age is also a key topic in this domain.

Explore Decision Intelligence

Disruptive/ Exponential Technology

We track the rapidly changing world of technology with a focus on what leaders need to know to improve decision-making. The future of tech is being created now and we provide insights that enable optimized action based on the future of tech. We provide deep insights into Artificial Intelligence, Machine Learning, Cloud Computing, Quantum Computing, Security Technology, Space Technology.

Explore Disruptive/ Exponential Tech

Security and Resiliency

Security and resiliency topics include geopolitical and cyber risk, cyber conflict, cyber diplomacy, cybersecurity, nation state conflict, non-nation state conflict, global health, international crime, supply chain and terrorism.

Explore Security and Resiliency

Community

The OODA community includes a broad group of decision-makers, analysts, entrepreneurs, government leaders and tech creators. Interact with and learn from your peers via the OODA Forum, online monthly meetings, OODA Salons, the OODAcast, in-person conferences and an online forum. For the most sensitive discussions interact with executive leaders via a closed Wickr channel. The community also has access to a member only video library.

Explore The OODA Community