OODA Stands for Observe, Orient, Decide and Act. It is called a loop to underscore the continuous nature of decision-making in dynamic, competitive environments.

At a high level, the steps of this process are to:

  • Observe: Gain situational awareness via all your senses
  • Orient: Contextualize what you observe based on everything you know
  • Decide: Formulate the optimal course of action
  • Act: Execute on your decision without delay

In a dynamic environment your actions will change the situation, requiring another loop of OODA till the competition is over. 


Looking for a deeper dive? See a fuller examination of the OODA Loop including insights from one of the leaders in the room with John Boyd when the concept was built at: The OODA Loop Explained.

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